30th Celebration wholesaleThe hits that sell the box

Pikachu is the Pokémon everyone recognises, and the anniversary set has two SARs that form a pair: the daytime parade and the same party at night, both by kantaro.

Shop tip: advertise the box with both together. Because they are a pair, customers who pull one tend to come back for the other.

After Pikachu, these are the most requested SARs. Gengar is a first-generation favourite and Jirachi, the Wish Pokémon, has plenty of fans: two cards that sell the box on their own even if the Pikachu does not show up.

Use them on social media alongside the Pikachu: three very different cards that reach different audiences.

The three legendary birds of Kanto, all by the same artist (mashu), make a trio customers want to complete. As ARs they turn up more often, so they encourage “one more pack” until all three are in the binder.

If you sell single packs, they are your best argument, especially with customers nostalgic for the first generation.

The Futuristic Rare debuts in this set and there are only two. It is the “new” card everyone is talking about, which makes it the best reason to run live openings, giveaways or in-store events.

The original legendary pair attracts veteran collectors who started with the cards in the 90s, exactly the customers the 30th anniversary brings back into your shop. With a SAR and a FUR each, there are four cards to chase.